Elda at the 17th Progressive Conference: Retail 360

  • Tuesday, October 27, 2020

In the specific conditions caused by the global pandemic, and in compliance with all prescribed epidemiological measures, this year's Progressive FMCG / RETAIL conference was successfully organized in the beautiful ambience of the Zagreb hotel Esplanade 21th of October.

Elda was one of the sponsors of the conference and we are honored to have been in charge of security and defense against viruses and bacteria. As part of the promo package, participants also received our Elda hand disinfectant gels, which we created as personal protection that fits in every pocket.

At the conference we could hear how to increase business response to rapid changes in consumer habits, in times of volatile market, how to reduce inventory risk and increase predictability of needs throughout the chain to the manufacturer and what are the solutions to optimize flexibility and security of product replenishment. and reduce out-of-stock situations…

The coronavirus epidemic is a challenging time for the market. It is evident that citizens in a lockdown situation had to acquire new consumer habits. There was talk about what changes in purchases have occurred in individual retail chains, on the Internet and in the use of digital services in general, and about changes in the method of payment.

There have been lectures for companies involved in the retail sector, as they are forced to innovate more and more in order to create strategies to attract and retain customers. But to make the process as successful as possible, customers need to be provided with an unforgettable experience. At the conference, one could learn how to successfully start a start-up, despite globally unfavorable circumstances, how to prevent what seems inevitable and how, based on the 5 principles of creating innovation, to learn to dance on the edge of the possible…

Through interesting lectures at this year's conference, an insight into the steps needed for an enhanced shopping experience was presented, which, despite the growing challenges, should still be positive, unforgettable and, of course, profitable!

In addition to Elda as one of the sponsors, the conference was also supported by - PERUTNINA, GIZEH, ATLANTIC GRUPA, PEVEX, JAMNICA, EDITEL ADRIA, FRANCK, dm, LINKER, KTC, CLOUDONIA, DR. OETKER, DUKAT, PPD CROATIA (and Gordons gin), BOLTON (with brands RIO MARE, BOROTALCO and SMAC EXPRESS), CIDRANI and NIKSEN, HENKEL, METEOR / SWAN, MATIČNJAK, SANYTOL AND RADMAN’S DRINK.

We sincerely hope that the situation related to the pandemic will be behind us as soon as possible and that next year we will be participants in a happier, more relaxed and larger number.